Lana Del Rey joins Jared Leto as the face of Gucci's Guilty fragrance, co-starring in a new campaign directed by Glen Luchford.

The Italian fashion house announced the partnership on Instagram, posting 'Channelling the unconventional spirit of the upcoming #ForeverGuilty campaign, the Hollywood Forever Cemetery is the location for tonight’s party for the #GucciGuilty fragrances. The Los Angeles landmark also doubles as setting for scenes in the video campaign, which stars @lanadelrey and @jaredleto, and will launch January 2019'.